So, I have been thinking, that this content-making service produces some type of a superficial persona which in some cases can make the web content designer or the influencer a little too remote from her genuine self and the target market. Take the situation of Julia Burch, really, unlike a lot of the influencers of her quality, she has actually made reasonable efforts to highlight her authentic side. Away from the curated and very edited photoshoots. The consistently practiced TikTok lip sync videos and somewhat the well-planned and organized try-on haul videos, there is more to see about her genuine self.
You see when an influencer gets to a specific star degree, it becomes a stress for her to retain some sort of image, for one to make sure she retains some degree of perfection that would certainly make them an excellent Idol. Second, the brand name endorsement offers require an outstanding picture to stand for the brand. All these do come with the price of the influencer showing up slightly better than a robot but less than a human.
So, for people like Julia, an equilibrium has to be achieved from time to time she would need to pause and remind her target market, she is just a person, no much better than any of them. One of the most effective way she did this was when she did a video clip about her regular day as an influencer.
The video is rather simple and begins with when she gets up, and I saw just how much time she takes into making her look spectacular, particularly when it concerns applying makeup. She does reveal her audience what she does before she reaches her workdesk and begins livestreaming, how she prepares her dishes, and the breaks she takes throughout preparing supper and reaching bed.
I thought of the video clip as something really intriguing to see, and an ideal way to expand her content. The majority of followers wonder to know what occurs behind the scenes and there is no better method of revealing personal authority than taking the followers with what her common day appears like. While at it, I can not aid however observe that she was utilizing regular products which way is one of the most subtle means of backing certain brands without making it as well noticeable. When it involves brand recommendation it functions much better when the influencers appear to be not also trying and Julia did so well with this. Lastly, the video clip was an excellent way to initiate involvement as followers would certainly have had a great deal to discuss and ask. A far cry from the typical influencer fake life, isn't it?