Influencer Tiana Destinee Challenges Brands A New Perspective on Online Purchase Returns

Tiana Destinee is a prominent influencer and content creator who has actually made a name by majoring mostly in workout video clips and swimsuit. She is a style fanatic who does not avoid stepping into some elegant outfits and showcasing just how they view her (or just how she searches them). Like several various other influencers at her level, she reaches collaborations with numerous brand names to promote their products, in this one, the attire.

The function of an influencer is rather straightforward. Being that renowned and having such a substantial fan base that looks up to her, she can utilize this influencer to advocate for the brand names she works with, which is a win-win for everybody entailed, also the followers.

Yet again, as the majority of people are made to think, brand name advocacy is solely based on the influencer (Like Tiana) selling the exceptional side of the brand name they deal with. It is common expertise that even one of the most reputational brands have found themselves on the wrong side. In an age of social networks and fast transfer of word of mouth, the very same networks that enabled the brand to be approved reverse all the job.

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So, What does Tiana involve any of this? Well, fans today like authenticity and remaining real. The entire factor of trying out hauls, like the one done by Tiana, is to drive sales. If consumers make these acquisitions, one way or another, they will run into unfavorable scenarios that the majority of influencers never ever talk about. In this instance, we limit to irritations around returns, either caused by the wrong items made or customers not getting what they requested for. The biggest obstacle is following up till the item is traded or a reimbursement is made.

So, in one try-on haul video clip Tiana did on BoutineLA, after allegedly supporting for the swimwears she was given as an influencer gift, she included an added component where she discussed her experience. What occurred was that she had placed an order for another batch of bikinis from BoutineLA. When distribution was made, she recognized among the swimsuits was similar to the one she already had and not particularly the one she asked for (she got yellow instead of white). She made follow-ups meaning to have it exchanged.

She was educated that they don't take it back but would provide her a refund, which she comprehended as added problem on the brand name's side.

However, when making the video, it was close to two months considering that she had not received the reimbursement guaranteed. Not anything uncommon, especially in ecommerce.

Yet a significant remark that Tiana made, which provided a different perspective, was if that was her experience. Yet, she does covers for the brands; how around normal customers? I like to consider this as a bold move by influencers to question the techniques of the brands they are promoting. It adds to her authenticity as an individual, provides a factor for improvement for the brand, and constructs better count on from the fans.